Sunday, June 21, 2020

花掉的錢都會自己流回來 [筆記]

我覺得這本書很有趣的地方在於作者 DaiGo 提出心理學的觀點來印證他提出的幾個原則。

https://drive.google.com/uc?export=view&id=1dVwkKu6KsboA2BAFxWuHB19khW9D_-Yy

如何創造金錢螺旋,大意就是找出自己的興趣,只把錢花在跟興趣有關的事上面,將興趣培養成工作,賺錢後再繼續投入興趣,這樣的一個迴圈。像是 amazon flywheel。

  • 作者花了一些篇幅講到 flow 心流體驗,稍微總結一下幾點如下。其中值得注意的是第五點:要進入 flow 需要即時的回饋。如果你可以在做事情之前先想想,什麼樣的回饋是能帶來滿足感的,就可以避免半途而廢,或是老是覺得自己無法專心很久的情況。
1. 明確的目的
2. 集中
3. 自我意識下降
4. 時間感消失
5. 即時的回饋:解決一項課題後,能夠感受到即時的回饋
6. 合適的難易度
7. 有能夠掌控全局的感覺
8. 能夠找出活動本身的價值

其實這部分如果你像我一樣以前看過其他flow相關文章就有點重複了。

  • 時間比金錢重要,Pareto principle 也就是 80/20 rules 法則,本來的意思是企業中工作能力強的前20%員工,能創造企業整體利益的80%! 換一個方式思考,這邊我們如果把20%的時間投入到喜歡的興趣之中,這筆投資將可以帶來80%的成果。
省時間的一些訣竅:把事情分成三種
不做也可以         ---> 就不要做了 省下來 (例如上臉書IG看電視等)
必須做但不想做 ---> 有效率的解決
想做

  • 值得一提的是 *將興趣收益化* 那章節,作者是這樣說的

“就是要讓身邊所有人都知道 我喜歡什麼 我對自己喜歡的事有多擅長 具體來說在這件事上 我能做到怎樣”

“不論你在哪一個領域有多麼高超的技能 只要沒有人知道你身懷絕技” 

“像 我們這次要舉辦OO的活動 你願不願意來幫忙呢 這種邀約機會 是絕對不可能從天而降的”

“當你對外公開自己喜歡什麼 而且希望將他活用在工作中之後 身邊的人才有可能改變對你的既定認識”

“因此不管今天出現在你面前的事不是初次見面的人 你都應該儘可能和更多人談談自己 喜歡的事物 和 擅長什麼 如此一來 你所說的話就也成為一種投資了!

然後行銷時 對聽者來說可能是強迫推消 也別忘了奉獻 可以說 ”這是我喜歡的事 如果你有這方面需要我幫忙 別客氣 儘管開口 讓我祝你一臂之力“

“如果對方不知道你在做什麼 想要放手做自己想做的事會有些困難 因此 當有人問到 你是一個怎樣的人的時候 你應該回答在事前就先準備好的一段間單說詞”

重點就是鼓起勇氣 大聲說出你 擅長的事 喜歡的事物!
說明興趣 話越短越好: 請準備好一段 言簡意駭的一句話 用來說明你決心要做的事



  • 當一個給予者。互惠原理 (Reciprocity)可以幫你經營人心。
互惠原理的內容是說,當人們從別人那裡得到什麼之後,心裡會認為必須向對方回禮。
我們應該利用這個互惠原理,讓身邊的人成為自己的貴人。

送禮的重點其實在於 先發制人 和 不著痕跡。就算只是送一顆糖果給對方,天天週而復始地做下去,你的行為也會讓對方難以忘懷,覺得 “咦?那個人好像一直挺關心我的。”

慰勞的時機最好是在星期三。當人在身心都感到疲乏的時後,你做出的親切行為,最會令人銘感五內。

在 Give and Take (給予:華頓商學院最啟發人心的一堂課)中,心理學家Adam Grant 將人分為 -- 給予者 Giver, 索取者 Taker 和 互利者 Matcher 三種類型

給予者會去注意對方想要得到什麼,並在給予的過程中盡心盡力。
相反的,索取者行動時優先考量的是 自己能不能從中獲利。
互利者則是在給予和接受之間尋求平衡。

你猜 在這三種人中能在事業取得巨大成功的是哪一類型呢? 沒錯 是給予者
那為什麼 Giver 會成功呢?先說索取者,因為 Taker 身邊的人都防著他,擔心這個人不知在盤算什麼,所以很難得到旁人幫助。再說互利者 Matcher 想的是 如何回收自己為其他人的付出,所以他們經常在腦中盤算 這個人真的會把我付出的那部分還給我嗎? 這種行為讓互利者無法及時採取行動,結果機會就白白的流失了,因此他無法搶得先機。
和其他兩者相比,給予者由於把對方的事情擺在第一位,互惠原理的作用讓他在許多事上可以拔得頭籌,給予者站在對方角度想,因此接受的人都會覺得很窩心。

這個想法就是
把錢用在其他人身上,就能產生遠超過金錢本身的價值,而且最後,他們還會回到自己身邊。


Friday, July 5, 2019

見識 吳軍


Larry Page的經營管理智慧

1. 把產品做成牙刷
2. 升級更新
由於牙刷是每天要用的產品,因此穩定非常重要。牙刷產品的功能簡單所以容易被同類產品取代,解決這個問題就要用,爆款。對於消費性電子產品,包含行銷周期要比電腦處理器短,通常是1年時間,定在年底前的購物季。如果哪家公司不能再進入購物季前推出新產品,那麼明年的銷售就成問題了。只要這樣的情況發生兩次,應該就會逐漸淡出消費者的視野。

個人工作上也可以用上這兩個做品牌產品的原則
像是寫blog,養成大家每天刷牙的習慣(每天更新部落格)過半年一年則推出一本新書

對於職場上的朋友,建議靈活運用牙刷原則,把自己工作總結成三句話,周一早上回覆老闆,每半年一年就要有一個讓他驚喜的程度,這樣的員工,每個老闆都會搶著要。


西瓜與芝麻 Sesame and watermelon

撿一輩子芝麻,不如得一顆西瓜
為了拿免費的東西爭破頭
為了省一元計程車錢,在路上多走十分鐘
為了轉幾百元的外快,上班偷偷做私活
為了一點折扣在網上逛兩個小時,或者在市區跑五家店
這些人的問題不僅在於無法有效利用時間,更糟糕的是他們漸漸習慣

比貧窮更可怕的是什麼? 
活得諸事不順的人都有三個共同點。
1. 缺乏見識,難以開拓眼界
2. 成不了大事,我們常說某人太小家子氣,成不了大事。小家子氣,其實就是缺乏愛的表現。缺乏愛的人難以大氣,無大氣的人做不了大事。很多人以為有了錢就有了一切,但如果錢花在自己身上並沒有作為他的最大功效; 相反地如果能花在別人身上回饋社會,將會獲得更高的回報

3. 缺乏規矩的人

但是在我們心中,有時依然會築起一道牆,阻礙我們的見識,學習的阻力很多時候來自我們自己,而不完全是環境。

我在心煩之餘或者遇到想不開的事情時,就會拿出莊子,隨便讀一段,然後回顧一下自己做的事情,想想我的煩惱,很多時候就豁然開朗了。

偽工作者

工作不是為了公司或他人 而是為了自己的職業發展大方向
任何想晉升的人都不應該被動的工作 一個口令一個動作 想成為領導者 要腳踏實地的去學習做一個主管 走出自己的舒適圈 主動多做事情 多跟人打交道 去幫助他人 支持自己的老闆和團隊 並隨時隨地思考當我們離開這個團隊時留下了甚麼

了解自己生產產品的獲利狀況
一個從業者連所做產品的基本收入情況都不去了解,就永遠沒有機會變成老闆。

了解細節才能帶領團隊提高效率



Landau
能夠熟練應用工程的知識解決問題 讀地完成分配到的工作 而不需要他人指導 就算是合格的第五級工程師
第四級就須要有領導能力 和在工程上把大問題化解成小問題的能力
第三級工程師應該能夠獨立帶領其他人做出一個未公司轉得利潤的產品
第二級能夠做出過去沒有的東西 世界因他們多少有點不同

answer people question to the right point, provide useful information, detail but cover big picture
這些人的通病在於只盯著自己眼前的色塊 不願意往後退兩步看整幅圖畫 有時候自己覺得顏色塗得很好 但是如果能退後一步看看全局 就知道自己的想法做法並沒有從整體優化來考慮 這也就是很多人覺得自己專業水平很高 工作也努力 但卻一直得不到提拔的原因 因為缺乏大局觀

博客來連結

Sunday, May 12, 2019

Atomic habit 像原子般微小的事情最終將變成習慣

1
All big things come from small beginnings.
everything start with small thing.
small habits make a big difference.
作者自己的email list 從1000 email subscribers to 30,000 to 100,000.

Image result for 1 better every day
We often dismiss small changes because they don't seem to matter very much in the moment. If you save a little money now, you're sill not a millionaire. If you go to the gym three days in a row, you're still out-of-shape. If you study Mandarin for an hour tonight, you still haven't learned the language. We make a few changes, but the results never seem to come quickly and so we slide back into our previous routines.

You should be far more concerned with your current trajectory than with your current results.

Your outcomes are a lagging measure of your habits. Your net worth is a lagging measure of your financial habits. Your weight is a lagging measure of your eating habits. Your knowledge is a lagging measure of your learning habits. your clutter is a lagging measure of your cleaning habits. You get what you repeat.



我們希望努力帶來的成果是線性的 但其實不是 所以常會有失望時候 覺得自己努力了一個月了卻還不見成效
We often expect progress to be linear. In reality, the results of our efforts are often delayed.

Mastery requires patience. "When nothing seems to help, I go and look at a stone-cutter hammering away at his rock, perhaps a hundred times without as mush as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that last blow that did it --- but all that had gone before it.

Goal vs system
Problem #1:  Winners and losers have the same goals.
Problem #2:  Achieving a goal is only a momentary change. (clean the room)
#3: Goal restrict your happiness. (goal create an "either-or" conflict: either you achieve or you fail)
When you fall in love with the process rather than the product, you don't have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running.
#4: Goals are at odds with long-term progress.


2
changing our habits is challenging for two reasons:
(1) we try to change the wrong thing
(2) we try to change our habits in the wrong way

Image result for outcome based habit identity based habit
Most people don't even consider identity change when they set out to improve.
"I want to quit smoke" vs "I'm not a smoker"
"I want to get up in the morning" vs "I'm a morning person"

The ultimate form of intrinsic motivation is when a habit becomes part of your identity.
那要如何改變identity呢? identity是怎麼形成的?
其實就是習慣! 你習慣做什麼樣的事情, 你就有那樣的身分
The more you repeat a behavior, the more you reinforce the identity.
The most practical way to change who you are is to change what you do.
每一次你寫篇文章, 你就是一個作家
每一次你鼓勵員工, 你就是個領導者

壞習慣也是 每一次的壞習慣就對那個身分投了一票 但好在我們不需要全部票數一致 只需要過半數 大多數的票決定了你的身分

Two step process to change your identity
1. Decide the type of person you want to be
2. Prove it to yourself with small wins.

Ask yourself:
"Who is the type of person that could run a successful start-up?"
"Who is the type of person who could write a book?"
It's probably someone who is consistent and reliable. Now your focus shifts from writing a book(outcome-based) to being the type of person who is consistent and reliable (identity based)

The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become.

3.
How to create a good habit
Cue:      Make it obvious
Craving:  Make it attractive
Response: Make it easy
Reward:   Make it satisfying

How to break a bad habit
Cue:      Make it invisible
Craving:  Make it unattractive
Response: Make it difficult
Reward:   Make it unsatisfying


5
Image result for the dopamine spike
(A) before a bit is learned, dopamine is released when the reward is experienced for the first time.
(B) Once a habit is learned, dopamine will not rises when a reward is experienced because you already expect the reward.
(C) when you expect reward but do not get one.
(D) when the reward is providing late.

The key takeaway is this: dopamine is released not only when you experience pleasure, but also when you anticipate it. Cocaine addicts get a surge of dopamine when they see the powder, not after they take it. Whenever you predict that an opportunity will be rewarding, your levels of dopamine spike in anticipation. And whenever dopamine rises, so does your motivation to act.

=> Temptation bundling. bind habit I need to habit I want.


思考一下你有什麼壞習慣想改變呢? 晚睡? 看電視看太久? 晚餐不定時吃
Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

Habit awareness

Habit scorecard:

after work:
change cloth +
wash hand +
shower +
youtube tv -
netflix -
check phone -
check fb, ig -
masterclass +
play game -
watch cat -
check email, stuff -
before sleep, play ipad -

The process of behavior change always starts with awareness.

the first step to changing bad habits is to be on the lookout for them. If you feel like you need extra help, then you can try pointing-and-calling in your own life. Say out load the action that you are thinking of taking and what the outcome will be.

Many people think they lack motivation when what they really lack is clarity.
It is not always obvious when and where to take action. Once an implementation intention has been set, you don't have to wait for inspiration to strike. Do I write a chapter today or not? When the moment of action occurs, there is no need to make a decision. Simply follow your predetermined plan.



6. Environment context

cue最後會融入環境中, 我們會默默的為一個習慣指定一個地點, 一個人的沙發可能是他閱讀的地方, 對另一個人可能是看電視吃冰淇淋的地方, 這就是為什麼有時候離開舊的環境, 反倒是比較能專心, 因為你不用在對抗已經形成的cue
When you step outside your normal environment, you leave your behavioral biases behind. You aren't battling old environmental cues, which allows new habits to form without interruption.
所以剛搬家時是最能培養新的好習慣的時機阿! 當然不是說一定要搬家, 把家中的空間劃分清楚, 對於家裡小的人可以劃分讀書的椅子, 寫作的桌子, 吃飯的桌子
作者推薦 "one space, one use"!

You can do the same with your digital space. I know a writer who uses his computer only for writing, his tablet only for reading, and his phone only for social media and texting. Every habit should have a home.

If you can manage to stick with this strategy, each context will become associated with a particular habit and mode of thought. Habits thrive under predictable circumstances like these. Focus comes automatically when you are sitting at your work desk.

Gradually, your habits become associated not with a single trigger but with the entire context surrounding the behavior. The context becomes the cue. It's easier to build new habits in a new environment because you are not fighting against old cues.


10. How to find and fix the causes of your bad habits

Your habits are modern-day solutions to ancient desires.
每個行為都有表面上想要的跟底層的動機, 底層動機就像是:獲得食物跟水, 找到愛跟繁衍後代, 和他人連結, 獲得社會認可接受
A craving is just a specific manifestation of a deeper underlying motive.

- mindset shifting 改變想事情的方法
I "have to" wake up early to work. I "get to" wake up early to work.
You can reframe "I am nervous" to "I am excited and I'm getting an adrenaline rush to help me concentrate.
- Motivation ritual
You simply practice associating your habits with something you enjoy, then you can use the cue whenever you need a bit of motivation.

Habits are attractive when we associate them with positive feelings and unattractive when we associate them with negative feelings. Create a motivation ritual by doing something you enjoy immediately before a difficult habit.

11. Walk slowly but never backward
Motion makes you feel like you're getting things done. But really you're just preparing to get something done. When preparation becomes a form of procrastination, you need to change something. You don't want to merely be planning. You want to be practicing. If you want to master a habit, the key is to start with repetition, not perfection.

The two-minute rule
You will find that nearly any habit can be scaled down into a two minute version:
"Read before bed each night" becomes "Read one page."
"Do thirty minute yoga" becomes "Take out my yoga mat."

The idea is to make your habits as easy as possible to start. This is powerful strategy because once you've started doing the right thing, it is much easier to continue doing it.
A new habit should not feel like a challenge. The actions that follow can be challenging, but the first two minutes should be easy.
What you want is a "gateway habit" that naturally leads you down a more productive path.

The point is to master the habit of showing up. The truth is, a habit must be
established before it can be improved.


15. Make it satisfying. The cardinal rule of behavior change: What is rewarded is repeated. What is punished is avoided.
The first three laws of behavior change (make it obvious, attractive, and easy) increases the odds that a behavior will be performed "this" time. The fourth (make it satisfying) increases the odds that a behavior will be repeated "next" time. But there is a trick. We are not looking for just any type of sanctification. We are looking for immediate satisfactions.

雖然我們在現代大部分想得到的報酬是來自於延遲享樂, 例如我要存錢提早退休, 人類還是像遠古時代的動物一樣, 大腦的構造仍是偏好馬上得到的報酬, 這個在其他書中也常常提到的就是, 人的腦重視現在馬上得到的多過未來可能的到的事情,
所以當你要做的習慣屬於沒有回饋的種類, 像是我要停止喝酒, 我要少花錢, 這些事情長期下來是有好處的, 不過完成的當下並沒有帶來任何短期的報酬, 這時作者建議採用一種方法叫做 immediate reinforcement, 基本上就是想個法子給完成行為當下的自己馬上帶來的滿足感, 例如你很想要一件皮夾克, 所以每次只要你少喝一杯拿鐵, 飲料時, 就轉五元進入你的存款帳戶, 少看一部電影, 就轉十元, 這樣子你馬上看到了報酬, 帳戶的錢變多了, 最後你就拿買下一件昂貴的皮夾克 It's like creating a loyalty program for yourself. You are making it satisfying to do nothing.

最後等到這個習慣內化了, 他帶來的認同感大過了外部的報酬, 你保持這個習慣就是在認同自己這個身分!
Eventually, as intrinsic rewards like a better mood, more energy, and reduced stress kick in, you'll become less concerned with chasing the secondary reward. The identity itself becomes the reinforcer. You do it because it's who you are and it feels good to be you. The more a habit becomes part of your life, the less you need outside encouragement to follow through. Incentives can start a habit. Identity sustains a habit.



19. The Goldilocks Rule: How to stay motivated in life and work
- The Goldilocks Rule states that humans experience peak motivation when working on tasks that are right on the edge of their current abilities.
- Professional stick to the schedule; amateurs let life get in the way.

Avoid being "fair-weather meditators", "fair-weather athlete", or fair-weather anything.
Image result for the goldilocks rule